How to Design and Create an Effective Survey/Questionnaire; A Step by Step Guide
Authors :- Hamed Taherdoost
Keywords :- Research Instrument, Questionnaire Development, and Survey Design. .
Published Online :- 29 Descember 2016

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    Businesses and researchers across all industries conduct surveys to uncover answers to specific, important questions. In fact, questionnaires and surveys can be an effective tools for data collection required research and evaluation The challenge is how to design and create an effective survey/questionnaire that accomplishes its purpose. This study is going to provide the brief description of the survey development process, its advantages and disadvantages.
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Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research
Authors :- Hamed Taherdoost
Keywords :- Research Instrument, Questionnaire, Survey, Survey Validity, Questionnaire Reliability, Content Validity, Face Validity, Construct Validity, and Criterion Validity.
Published Online :- 29 Descember 2016

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    Questionnaire is one of the most widely used tools to collect data in especially social science research. The main objective of questionnaire in research is to obtain relevant information in most reliable and valid manner. Thus the accuracy and consistency of survey/questionnaire forms a significant aspect of research methodology which are known as validity and reliability. Often new researchers are confused with selection and conducting of proper validity type to test their research instrument (questionnaire/survey). This review article explores and describes the validity and reliability of a questionnaire/survey and also discusses various forms of validity and reliability tests.
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Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research
Authors :- Hamed Taherdoost
Keywords :- Sampling Method, Sampling Technique, Research Methodology, Probability Sampling, and Non-Probability Sampling.
Published Online :- 29 Descember 2016

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    In order to answer the research questions, it is doubtful that researcher should be able to collect data from all cases. Thus, there is a need to select a sample. This paper presents the steps to go through to conduct sampling. Furthermore, as there are different types of sampling techniques/methods, researcher needs to understand the differences to select the proper sampling method for the research. In the regards, this paper also presents the different types of sampling techniques and methods.
  • View References

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Factors Influencing Image of Tourist Destination: Integrated Marketing Communications Approach; Conceptualization and Retrospective re-debate
Authors :- Abderrahim Chenini and Nasr-Eddine Cherif
Keywords :- Integrated marketing communication, tourist loyalty, destination image, tourist satisfaction.
Published Online :- 03 August 2016

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    The significance of the destination image and tourist satisfaction has been extensively studied, but the concept of destination loyalty has not been thoroughly articulated as one might hope. In addition, IMC is a new paradigm that will pave the way of managing of marketing communication considering building and leveraging consumer interests and relationships. This study aims at developing a holistically conceptual framework of how IMC can play a main role in destination loyalty considering tourist perception, destination image, satisfaction and often related attributes. Analyzing the crucial factors such as tourist perception, destination image, tourist satisfaction and destination loyalty along with IMCs’ conceptual theories and cannons provide insight in the creation of destination image and in further stage tourist loyalty. The holistic conceptual framework is developed within this research endeavor. The conceptual framework is articulated as one might hope based on IMC factors and pre trip image, post trpimage, destination image, tourist satisfaction and destination loyalty comprising tourist loyalty and how each one of them can be an advertising channel.
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