The Role of SMEs in Economic Development; Case Study of Malaysia
Authors :- Mitra Madanchian, Norashikin Hussein, Fauziah Noordin and Hamed Taherdoost
Keywords :- Small and Medium Enterprises (SMEs), Economic Development, Growth, and Leadership
Published Online :- 15 December 2015

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    As a source of employment, economic dynamism, competition and innovation The contribution of SME’s to the economic development of a country is significant. They are established in a wider geographical area than large companies, even in the rural areas. Therefore, they play a major role for improving income distribution. This article is an overview of Malaysia and the SMEs in the country and review importance of SMEs to growth and innovation of Malaysia.
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A Study of the Impact of Clients’ Perceptions of Stimuli and Service Quality on Organizational Image of Mellat Bank in Isfahan
Authors :- Farzad Ghaffari, Nader Jafaryousefi, Abalfazl Jannati Mashkani
Keywords :- Stimuli, Bank Image, Bank Design, Service Quality, Mellat Bank.
Published Online :- 03 March 2016

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    In order to acquire a competitive advantage, companies and organizations should estabilsh a relevant image. Managers can determine the extent of how satisfactory an understanding can be by studying the factors affecting the image and they may remove possible bad perceptions among the clients. Thus, the present study aims to identify those factors which might influence clients perceptions. One prominent factor is the influential stimuli that affect consumptive behavior. This study explores the clients perception of stimuli and service quality over the organizational image of Mellat Bank in Isfahan. Research population comprises all clients of the bank in Isfahan, setting sample size at 173 cases by using Cochran formula. To collect data, a questionnaire was used with Cronbach’s alpha of 0.89 indicating its validity and reliability. Research results show that stimuli did have a significant relation with bank image. It also revealed a similar relation between service quality and image of Mellat bank of Isfahan. Further, the results of Friedman test indicated that, in clients perspectives, service quality of banks rates first in being influential over bank image while physical design rates as the last.
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The Impact of Strategy Implementation Drivers on Projects Effectiveness in Non-Governmental Organizations
Authors :- Mohammed Abo Ramadan
Keywords :- NGOs, Strategy Implementation Drivers, Projects Effectiveness.
Published Online :- 02 July 2015

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    This paper aims to examine the impact of strategy implementation drivers on projects effectiveness in NGOs. Though, the ultimate purpose of this paper is to open directions for future studies, using a relatively small sample, rather than to provide generalizable results and conclusive evidence. The study adopts quantitative approach to investigate the strategy implementation drivers-projects effectiveness relationship. A questionnaire was designed, validated and then distributed to a sample consisting of 25 NGOs working in the city of Warsaw. The collected data was analyzed by statistical methods and manipulated using SPSS software. To test the study propositions, regression and correlation statistical tests were used. The findings demonstrate that strategy implementation drivers (including leadership, culture, structure and resources allocation) have strong positive impact on projects effectiveness. Nevertheless, the small sample of the study limits the generalizability of the findings. Hence, it is strongly recommended to conduct future studies in this direction using larger sample.
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Addressing the Elephant in the Room: Are Universities Committed to the Third Stream Agenda
Authors :- Derek Watson and Lynne Hall
Keywords :- Academic Identity, Executive Commitment, External Engagement, Third Stream.
Published Online :- 16 November 2015

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    The third stream agenda is a critical strategy in the pursuit of enriched learning, enhancing student employability and much needed revenues. Voices of support of the third stream agenda resonate across political parties, the business community and universities. Academic journals have also reflected a scenario in which the academic community of practice have transformed its rational into ‘can do’ mission statements and strategic policies with a clear focus to source, convert and embed third stream activities. In return, universities seek quarries such as more marketable programmes of studies, committed and commercially aware academics, improved business interchange and in light of the economic recession and subsequent austere measures, the replenishment of new revenue streams.
    In 2014, an empirical research study involved 28 in-depth semi-structured interviews with university executives and academics across five UK University Business Schools. The key thrust of the research was to answer the question ‘are universities committed to the third steam agenda’. The research findings acknowledge current literature concerning university ‘mission statements’ and ‘strategic policy’ commitments to third stream activities. However, the research contribution openly challenges existing literature in stating that both Russell Group and P92 universities are failing to exhibit tangible evidence that they are actively achieving such commitments.
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Social Media E-marketing Campaign Compared with the Traditional Way; Case Study Bahrain E-Government
Authors :- Ahmed Azzam Elmasri and Noora Hilal
Keywords :- Awareness and capital expansion ,eGovernment, Marketing, Message diffusion, Social Media.
Published Online :- 21 February 2015

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    Social media marketing presents prospectively seductive chances for innovative appearances of commerce and communication between consumers and marketers. As advertisers classically desire to find various ways to pursue their intention audiences, several innovative media opportunities are offered to advertisers. Though, world is at a standstill social media initiates. In distinction to traditional marketing media such as television, there are measurements and customer behavior modeling subjects that will require to be addressed before marketers that determine and handle their media investments will be capable to entirely hold the opportunities and steer the risks presented by social media. Social media have become a major factor in influencing different aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation. Our study focuses on describing how to run an effective social media marketing campaign compared with the traditional way (e.g. E-Government Authority). The Kingdom of Bahrain’s e-Government strategy is focused on ensuring the effective delivery of government services to citizens, residents, businesses and customers. Kingdom of Bahrain should use social media in their marketing communications because it allows them to inform their customers and create a two-way communication. This communication can help companies to influence consumers and differentiate themselves. It can also help the corporate identity, build confidence for the company as well as create relationships. Social media is a cost effective way to become global and create reach.
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Land Selection; Using Multiple Criteria Decision Making
Authors :- Neda Jalaliyoon, Amir Arastoo and Amjad Pirouti
Keywords :- Site Selection, Multi-Criteria Decision Analysis, Analytic Hierarchy Process,, Hospital Land.
Published Online :- 02 July 2015

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    In this paper a new approach to determine criteria for hospital site selection in an efficient and reliable way is presented. It is based on environmental indices and multi-criteria decision-making methods. The technique combines the criteria and sub-criteria by means of the Analytic Hierarchy Process method and interpreting the information obtained from the experts during the decision-making process. The AHP which is the most appropriate for the analysis of uncertain data, like experts’ estimations and also, it allows the aggregation of the experts’ judgments on each of the indicators. The method has been applied to the proposal is for determining most important criteria to select the suitable land for construction.
    The participating experts coincided with the appreciation that the method proposed in this paper is useful and an improvement from traditional techniques such as environmental impact studies, lifecycle analysis, etc. They find the results obtained coherent, the process seems sufficiently rigorous and precise, and the use of resources is significantly less than in other methods.
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Prospective Teacher Educators’ Awareness towards the Key Components of NLP
Authors :- E. Ramganesh and I. Joseph Milton PaulrajKeywords :- Neuro Linguistic Programming, Individual difference, Rapport creation, Emotional and Cognitive boosters, Flexibility, and Elicitation.
Published Online :- 02 July 2015

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    This study explores the prospective teacher educators’ awareness towards the key components of Neuro Linguistic Programming (NLP). NLP is “the study of the structure of the subjective experience”. it is ‘individual difference’ that differentiates the students in their academic achievement. The learning style survey recognizes the idea of an individual’s learning tendencies. Thus the knowledge on identification of ‘individual difference’ among the students is required for a teacher. It is suggested for school administers to use NLP in schools for ‘establishing rapport’ with students, staff, and the community. If teacher educators learn to establish and maintain rapport with students, they could make their academic career victorious. ‘Emotional and cognitive boosters’ is to bring an emotional environment to evoke the learners engagement. NLP view is that it is better to develop ‘flexibility’ to learn through several different strategies, rather than rigidly using one. Elicitation, by definition, refers to evoking a state by one’s behaviour. So teacher educators, by having the knowledge of elicitation, could elicit the right response from the learner. Hence this paper focuses with Individual difference, Rapport creation, Emotional and Cognitive boosters, Flexibility, and Elicitation & of prospective teacher educators. By adopting normative survey method, this study was conducted with a sample of 45 prospective teacher educators studying at the Department of Educational Technology, Bharathidasan University, Truchirappalli. A research tool, on ‘Neuro Linguistic Programming Awareness Assessment Scale’ (NLPAAS) developed and validated by the investigators, was used for data collection. Differential statistics were used for the analysis of data. Findings reveal that prospective teacher educators are to improve their knowledge on NLP.
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